Social media platforms are now embedded in daily life, offering valuable tools for professional networking, patient education, public health advocacy, and raising the profile of general practice. However, they also carry risks related to confidentiality, professionalism, and boundary setting.
Core Principles for GP Use of Social Media:
Maintain Professionalism:
GPs are held to the same standards online as offline. Your posts and interactions should reflect your professional role and responsibilities. Be mindful of tone, content, and potential perceptions.
Protect Confidentiality:
Never share identifiable patient information, even in closed groups. This applies to images, anecdotes, or any potentially revealing details.
Respect Boundaries:
Avoid interacting with patients on personal accounts. Use discretion when discussing cases (even anonymously) and keep a clear divide between personal and professional identities.
Avoid Misinformation:
Only share medical content that is evidence-based and from trusted sources. Amplifying unverified or sensational claims can undermine public trust.
Stay Within the Law:
Be cautious about defamation, harassment, or breaching copyright. Even deleted content may be screenshotted or archived.
Employer and Regulatory Considerations: Remember that employers, patients, and the public may see what you post. Regulatory bodies, including the GMC, consider social media conduct when assessing fitness to practise.
Related content
The GMC related content provides guidance on expectations and examples from the regulator’s professional standards. The BMA on practical and ethical considerations, especially for doctors navigating boundaries online.